1. The Classic List Post

A list post (also sometimes called a “Listicle”) is a list of 10-25 bite-sized tips, strategies, techniques, tools… or anything else that makes sense for a list.

The Classic List Post

Because they distill a topic into actionable steps, list posts tend to be super search engine friendly. In fact, the post that brings us the most organic traffic every month is a list post:

List post brings more traffic

List Post Title

Your list post title needs three things:

  1. A benefit
  2. The number of items
  3. A short timeframe

First, you need to state the benefit that someone will get out of reading your post. There’s no need to be overly creative here. Simply name the benefit.

Example: 17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today (The benefit is: “will generate more subscribers”).

Next, you need the number of items on your list. If possible, start your title off with that number.

Example: 22 Things You Can Do Today to Change Your Photography Forever

Finally, you want to demonstrate a specific time frame that shows how actionable your content is. People love strategies they can implement right away.

Example: 24 Quick Actions You Can Do Today That Can Change Your Financial Life Forever

List Post Introduction

Your list post introduction has two parts:

  1. An introduction to the problem the reader has
  2. The benefit they’ll get from reading your post

First, you quickly (and I mean quickly) introduce the problem that the items on your list will help them solve.

Example: I think you’ll agree with me when I say:

It’s REALLY hard to grow a YouTube channel.

Second, (quickly!) introduce the benefit that your list post will help them achieve.

Good Example:

Well, while not as easy as it used to be, you can still get more views and subscribers from your channel.

Pro Tip: Don’t forget to really emphasize that your content will help solve the reader’s problem. The more clear that is, the more likely they are to read on.

List Post Subheadings

Subheadings are HUGE.

First, they break your content up into manageable chunks.

Second, when you make your subheaders benefit-rich, it boosts the perceived value of your content.

So each of your subheadings should contain two things:

  1. An overview of what that tip is
  2. A clear benefit

When people see items that will help them lose weight, eat better or make more money, they’re more likely to share it.

Good Example: Torch Fat With a Protein-Rich Breakfast.

Bad Example: Eat Protein at Breakfast

Good Example #2: Save $200/Month on Car Insurance With One Phone Call

Bad Example #2: Save Money on Car Insurance

See the difference?

Pro Tip: Make sure you start your ELP off with your best tip. This will hook people for the rest of the post.

List Post Action Items

Now it’s time to outline the steps someone will need to complete each item on the list.


Outlining the steps

Pro Tip: Include photos, screenshots, real-life examples or even video tutorials. The more visuals you include, the easier it will be for your reader to follow the steps.

List Post Conclusion

Now it’s time to wrap things up.

You want your list post conclusions to do one thing: Push people to take action.

When someone gets results from your content, they become a fan for life.

Good Example:

List post conclusion

Pro Tip: Ask your reader to leave a comment. Have them publicly commit to taking action. For example, “Let me know the 1 item on this list you’re going to take action on first.”

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